The Foremost is a premium travel agency who aimed to break the mould of well-established but old-fashioned 'once in a lifetime' travel agencies. For this, we needed to create a brand that looks and acts the part as a modern, fun, upscale travel agency.
To achieve this, we created a moodboard with a healthy mix of modern and classic, with a playful twist on the vintage airline aesthetic. With that in mind, we wanted to exude a sense of exclusivity to reflect the premium nature of the business. This was achieved by pairing a light-hearted composition, exclusive-feeling art direction and a classic colour palette.
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