THE BEAM

The Beam is a boutique pilates studio who aimed to integrate their polished but relaxed environment with a brand that exudes the same feeling. Following branding, their initial requirements were a printed advert announcing their opening and a class card for clients. The design we created caters to feminine bespoke visuals with rose accents, working with contrasting casual-cool concrete textures and a complementing black-and-white art direction.

The business is looking to expand to sportswear as part of their offerings, so swing tags were included as an add-on to the client’s design package.

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