black and white image of woman doing pilates with brand logo superimposed
advertising posters for pilates studio
stationary and branding for pilates studio
clothes tag for pilates brand
women exercising on pilates machines
pilates studio image with branding superimposed
moodboard for pilates studio branding
pilates studio logo

THE BEAM

The Beam is a boutique pilates studio who aimed to integrate their polished but relaxed environment with a brand that exudes the same feeling. Following branding, their initial requirements were a printed advert announcing their opening and a class card for clients. The design we created caters to feminine bespoke visuals with rose accents, working with contrasting casual-cool concrete textures and a complementing black-and-white art direction.

The business is looking to expand to sportswear as part of their offerings, so swing tags were included as an add-on to the client’s design package.

Brand Identity
Brand Strategy
Naming
Art Direction
Labels + Stationary
Advertising
NEXT PROJECT →
black and white image of woman doing pilates with brand logo superimposed
advertising posters for pilates studio
stationary and branding for pilates studio
clothes tag for pilates brand
women exercising on pilates machines
pilates studio image with branding superimposed
moodboard for pilates studio branding
pilates studio logo